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Jefferson County Food Policy Council
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Project Type
Email Marketing, Graphic Design
Software + Tools
Figma, Mailchimp
Project Details
This is a volunteer project I acquired through CatchAFire. Initially, the
project aimed to update the design of the newsletter for the JEFFCO Food Policy
Council. However, as I delved deeper, I identified opportunities to contribute to
their marketing strategies and enhance their understanding of Mailchimp
functionality. During my involvement, I provided valuable insights and guidance to
JEFFCO FPC, including:
• Conducted subscriber data analysis and effectively segmented the audience based on
language preference. Implemented merge tags to create personalized newsletters that
would cater to each subscriber's language choice, departing from the conventional
practice of sending bilingual newsletters.
• Advised them on best
practices, automation techniques, compliance with CAN-SPAM regulations, effective
marketing strategies, and how to leverage the functionalities and tools offered by
modern
email CRMs.
• Enhanced the design of the newsletters, transforming them into visually appealing
and easily digestible formats.
Below is the most up to date newsletter I created which has seen an 11% increase in
clicks.
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